Potential to exploit the 5-star resort market in Ha Long

The puzzle piece that completes the picture of heritage tourism

According to the Quang Ninh Department of Tourism, although it is no longer the peak season, the province still welcomed about 110,000 tourists visiting and relaxing during the weekend of November 21-22. This impressive number helps Quang Ninh continue to pursue the goal of welcoming 3 million visitors in the fourth quarter of 2020.

With over 300 billion VND spent to stimulate demand, Quang Ninh is one of the localities that has been the most "willing to spend" in its efforts to restore the tourism industry. In fact, the effectiveness has been clearly recorded, when after each period of Covid-19 being controlled, Quang Ninh, specifically Ha Long, has always been on the list of the most attractive tourist destinations in the country.

Ha Long is an attractive destination for tourists nationwide. Photo: Shutterstock.

The policy of upgrading the transport infrastructure system in recent years has given wings to the return of Ha Long tourism. Thanks to direct flights to southern markets, modern highways have significantly shortened travel time from the most populous cities in the North. Ha Long has now become a true "weekend getaway" destination. Tourists not only come to swim in the sea and visit the bay once, but also often return to relax and experience many new products such as cable cars, parks, museums, hot mineral springs, new culinary services, music festivals, unique street festivals, etc.

Despite the success of upgrading transport infrastructure and developing tourism products, Ha Long is facing a shortage in high-end resort services. According to statistics from the Quang Ninh Department of Tourism, the province currently has only 7 5-star hotels and apartments and 21 4-star facilities recognized. Ha Long alone has 5 5-star facilities with more than 2,000 rooms, supporting the high-end accommodation needs of the entire province.

With an average of millions of international visitors each year in normal conditions and a growing number of luxury visitors, the limited choice of accommodation for visitors to Ha Long is a significant barrier. According to experts, to welcome the influx of international visitors and high-end customers returning in the near future, Ha Long needs more 5-star hotels and serviced apartments that meet service standards and keep up with world trends.

New name in the market

Recognizing the market demand, investor Taseco Land launched the À La Carte HaLong Bay luxury hotel and serviced apartment tower project. According to the investor, the newly announced project has attracted many investors thanks to its many unique advantages. The project is expected to add a number of high-class accommodation rooms to meet market demand. The long-term ownership policy also brings profit potential to investors.

À La Carte HaLong Bay – luxury hotel and serviced apartment tower in Ha Long.

À La Carte HaLong Bay is a 41-storey hotel and apartment tower, located in the center of Peninsula 2 - Halong Marina urban area, right on the beach and possessing an infinite view of the Heritage Bay.

Here, Taseco Land and the world's leading management brand À La Carte are collaborating to implement a 5-star project with international service standards for the accommodation system and a series of high-class amenities from swimming pools, gyms, spas, bars... to unique restaurants. When completed, the project will create more attractive and trendy resort and entertainment experiences, anticipating the needs of the future influx of visitors to Ha Long. À La Carte HaLong Bay is expected to bring hundreds of serviced apartments and hotel apartments of the highest class in the North for investors.

According to vnexpress.net